Marta J.

The cost to hire talent varies depending on the type of project, the scope of work, and the talent's expertise or status. Here’s a breakdown:

1. Base Talent Rates:
   • UGC creators typically have rates included in the UGC Service.
   • Influencer talent rates are an additional cost and vary based on their follower count, status, and other factors.
2. Content Usage Fees:
   For commercial and influencer talent, additional content usage fees may apply based on the scope (local, regional, national, or global) and duration (limited use or in perpetuity). These fees are calculated as a percentage of the talent's base rate. Content usage fees are not included in the base rates for commercial and influencer talent. These fees are determined on a project-by-project or talent-specific basis and may vary based on the scope and duration of content usage. Note that this does not typically apply to most UGC talent.‍
   • Local Usage (limited regions): 10% – 50% of the talent's base rate‍
   • Regional/National Usage: 50% – 200% of the talent's base rate‍
   • Global Usage: 200% – 400% of the talent's base rate‍
   • Limited Use (3-12 months): 25% – 100% of the base rate‍
   • In Perpetuity Use: 200% – 400% of the base rate
   • If your project requires premium or influencer talent, please contact us to discuss specific usage fees and durations.
3. ‍Project-Specific Costs: For projects like UGC or Influencer Services, the total cost includes:
   • Creative brief development
   • Scripting
   • Production
   • Editing
   • Revisions
   • Final deliverables
4. ‍Additional Add-Ons:‍
   • Posting to influencer social media accounts (included in Influencer Services, not UGC).
   • Talent rates for premium influencers or actors.

For a custom quote tailored to your project’s needs, contact us with details, and we’ll provide transparent pricing, including all applicable fees and rates.

You can book top talent for a variety of creative projects, including commercial productions, social media campaigns, remote spokesperson shoots, user-generated content (UGC) creation, and more. To get started, browse our Talent Directory here.

Our Influencer Service connects you with top social media talent to create a 60-second (or shorter) UGC-style video highlighting your product or service. This service includes:

• Creative brief development
• Scripting
• Production
• Editing
• Revisions
• Final 1 Influencer UGC deliverable

Please note: The influencer talent rates are not included and are an additional cost based on the talent's follower count and status. These extra rates include:

• Perpetual usage rights (no time limit) for all content.
• Posting to the influencer's social media account(s).
• Organic and paid distribution rights for your brand.

For detailed pricing and talent options, please contact us with your project requirements.

Our UGC Service enables you to work with top talent to create a 60-second (or shorter) UGC-style video about your product or service. The service includes:

• Creative brief development
• Scripting
• UGC creator rates
• Production
• Editing
• Revisions
• Final 1 UGC deliverable

Note: UGC services do not include creators posting to their own social media accounts. If you want creators to post the content on their profiles, this is included in our Influencer Service, where talent rates are an additional cost and vary based on the talent's follower count.