Top 15 Tennis Influencers to Follow in 2025

Tennis has always been a sport defined by passion, power, and precision—but in 2025, it’s also defined by personality. Thanks to social media, fans can now get closer to the game than ever before. Whether you're a player, a coach, or just a fan, these influencers are shaping the conversation around tennis both on and off the court.

Below, you'll find the top 15 tennis influencers making waves in 2025—ranging from legends and rising stars to content creators and lifestyle voices. Each brings something unique to the table, and together they paint a vibrant picture of modern tennis culture.

1. Rafa Nadal (@rafaelnadal)

Rafael Nadal continues to inspire millions with his mix of training videos, philanthropic work, and personal life content. His posts often give fans a behind-the-scenes look at his academy, workouts, and personal reflections.

2. Serena Williams (@serenawilliams)

Serena isn’t just a tennis legend—she’s a cultural icon. Her content now spans fashion, family, business, and advocacy. She’s a role model for athletes, mothers, and entrepreneurs alike.

3. Novak Djokovic (@djokernole)

Novak blends intense training footage with motivational quotes and mental wellness messages. His posts offer a unique window into the mindset of a top athlete and humanitarian.

4. Roger Federer (@rogerfederer)

Even in retirement, Federer remains one of the most followed and respected figures in tennis. His content focuses on legacy, brand partnerships, and moments from his storied career.

5. Carlos Alcaraz (@carlitosalcarazz)

Carlos has quickly become a fan favorite thanks to his explosive style and humble personality. His content is a mix of match highlights, lifestyle moments, and major sponsorships.

6. Naomi Osaka (@naomiosaka)

Naomi’s feed blends athleticism, self-expression, and activism. She shares mental health insights, lifestyle posts, and branded content with top-tier authenticity.

7. Emma Raducanu (@emmaraducanu)

Emma captures the attention of fans with her glamorous presence, cool-headed confidence, and global appeal. She often shares updates from tournaments, fashion partnerships, and charity work.

8. Andy Murray (@andymurray)

Andy brings a refreshing mix of honesty and humor to his social media. Whether he’s poking fun at himself or discussing injuries, he maintains a loyal following with candid and relatable posts.

9. Stefanos Tsitsipas (@stefanostsitsipas98)

With a love for photography, travel, and journaling, Stefanos offers more than match-day updates. His artistic feed sets him apart, making him one of the most unique voices in the tennis world.

10. Coco Gauff (@cocogauff)

Coco is the face of the next generation of tennis. Her posts radiate confidence, youth, and cultural relevance—ranging from tennis to fashion to activism.

11. Edoardo Santonocito (@edoardosantonocito)

Edoardo combines his experience as a former player with a modern influencer’s mindset. He posts tennis drills, coaching tips, and cinematic highlights that blend education with entertainment.

12. Mirra Andreeva

At just 17, Mirra is already one of the top-ranked women in the world. While her social presence is still growing, she’s quickly becoming a fan favorite for her talent, humility, and potential.

13. Rachel Stuhlmann (@rstuhlmann)

Rachel offers a lifestyle-focused look at tennis. With event coverage, fashion insights, and interviews, she brings fans closer to the cultural side of the sport.

14. Taylor Fritz & Morgan Riddle (@taylor_fritz & @moorrgs)

Taylor delivers a player’s perspective with match highlights and practice sessions. Meanwhile, Morgan gives fans an inside look at the tennis tour with humor, behind-the-scenes content, and style tips. Together, they’re a power couple making tennis relatable and cool.

15. Stefan Bojic (@stef_bojic)

Known for jaw-dropping trick shots and viral videos, Stefan fuses freestyle tennis with artistry. His content is engaging, visually stunning, and a hit with younger audiences.

Why These Influencers Matter

• Mega athletes like Nadal, Serena, and Federer offer unmatched reach and credibility.
  
• Rising stars like Gauff, Alcaraz, and Raducanu are redefining what it means to be a modern athlete.
  
• Creators like Edoardo and Stefan bring fresh formats like tutorials, slow-motion shots, and trick videos.
  
• Lifestyle influencers like Rachel and Morgan attract non-tennis fans and humanize the sport.

How They Engage Audiences

• They build global reach through consistent, relatable content.
  
• They share behind-the-scenes footage that brings fans into their personal journeys.
  
• They use multiple platforms—Instagram, TikTok, YouTube—to diversify their voice.
  
• They often support causes they care about, deepening their emotional connection with followers.
  

Best Types of Collaborations with Tennis Influencers

• Product launches or brand ambassadorships with elite players.
  
• Apparel and athletic gear partnerships with rising stars.
  
• Tennis tech or instructional content with coaches and creators.
  
• Event coverage and storytelling with lifestyle influencers.
  
• Long-form YouTube content featuring match analysis or Q&As.
  

Tips for Brands Working with Tennis Influencers

• Mix high-reach names with niche creators for well-rounded campaigns.
  
• Allow influencers creative control—it results in more authentic engagement.
  
• Time collaborations around tournaments, major milestones, or seasonal moments.
  
• Use long-form content to go deeper than highlight reels or single posts.
  
• Start early with emerging players—they often have high engagement and loyal fans.
  

Final Thoughts

Whether you’re a fan of jaw-dropping rallies, locker-room humor, fashion-forward content, or motivational training sessions—these 15 influencers have something for everyone. They’re not only keeping tennis relevant in the digital age but also pushing it into exciting new territory.

If you’re a brand, now is the time to think beyond the court. The tennis community online is vibrant, authentic, and global—and the right influencer partnership could be your ace.